Reflection on learning on week 12: Traffic

This week we learnt about Traffic. When looking at the slides we learnt there are three characteristics to traffic building which are:
· Targets: quantity, quality and cost
· Techniques: search marketing, online PR ect.
· Timing: advertising fixed campaigns
We also learnt about how important search engines are to consumers being that about 90% of users use a search engine. There are three levels of search engine marketing techniques.
· Search engine optimisation
· Pay per click
· Trust feed

We also learnt about Affiliate marketing which is when advertisers pay a host for example google when directing customers onto their link by paying a commission to the host. This type of marketing is purely commission based. Whereas PPC is when marketers pay the host or an example could be google, only when customers click onto the advert.

We also covered how customer relationship marketing is relevant to affiliate marketing which basically is that businesses want a relationship with their customers to increase the chances of repeat purchase.

When looking at viral marketing, ideally this is just another way of word of mouth. Basically viral marketing can be the use of you tube which is viewed by a lot of internet users and is a good way to promote brand.

Overall I rather enjoyed this unit. This is a different way of learning which allows us to do our own study and take our own approach of learning. I am looking forward to undertaking some more e type of subjects next semester. Thanks :)

Week 12: Traffic

1) Find an article on affiliate marketing (for example search http://www.iabuk.net ) What is the difference between affiliate marketing and PPC (Pay per click) marketing and what are the advantages and disadvantages of both?

The article I found was a little different but I found rather interesting. The article which I found was called ‘DC Storm launches Affiliate Tracking and PPC Optimisation tool’ by econsultancy. The article discusses a new product which ideally is to improve “efficiency in administering paid search campaigns” (econsultancy, 2009) to increase the PPC ad-spend. This program is used to link the commission which has been generated through the program from the money spent on PPC clicks (econsultancy, 2009). The article also states that the group testing was conducted and over the past 6 months have a good result on the efficiency saving per month (econsultancy, 2009).

The difference between affiliate marketing and PPC marketing is basic but really distinguishes between the two. The difference is that affiliate marketing is when a marketing company pays a commission to a host when the host which could be like google brings visitors to the link. The result is the host being paid for sales, leads or visitors. Whereas PPC is basically when a company pays the host (google) for every click onto their link.

Affiliate marketing:

Advantages:
· Brings together four key components which are the merchant/retailer/brand, the network. The publisher and the customers
· They use advertising as their method using search engines
· Use reviews to increase recognition

Disadvantages:
· Having to rely on websites to ‘traffic’ to another website.
· Paying search engines and not getting a good position.
· Could pay commission but not receiving the best possible return.

PPC marketing:

Advantages:
· Only pays when the customers click onto the website.
· Charge fixed prices so this is consistent.
· Can track how many customers click onto the website.

Disadvantages:
· May not make sales, even though they do not have to pay the host, this basically is not effective or efficient.
· Only is displayed when key words have been selected
· Click fraud is a problem because the competition could continuously click onto the click trying to cost the company as much as possible.
· This is a bid base model.

2) How is CRM relevant to affiliate marketing?

When looking at affiliate marketing customer relationship marketing is relevant because the main goal of any business is to basically have returning customers. So to build a customer relationship with the customer is the most logical response. Affiliate marketing basically is to bring customers to a link through other mediums so to have a customer relationship demonstrates return on their efforts.

There are five websites which can assist with the customer relationship marketing and affiliate marketing. They are:
· infusionCRM.com
· ProphetCRM at avidian.com
· Centerbase.com
· freeCRM.com
· Leads on Rails at leadsonrails.com

3) Where does viral marketing fit into this mix?

Viral marketing fits into the mix because of its association with word of mouth. Ideally viral marketing is used to increase brand recognition or on the negative side of things decrease brand integrity. Viral marketing is seen as free marketing because an organisation ideally does not have to pay the people using viral marketing. An example of viral marketing would be YouTube. YouTube is a good way to send out information using a different medium which a lot of internet users would see because of the video content. A business could use this in their favour by conducting competitions on YouTube which allows customers to make adverts for their company in an engaging way which can increase recognition of their brand. This ideally is free advertising for the company. Viral marketing is becoming larger because of the introduction of YouTube because it lets people have their say and enables them to be creative. So overall viral marketing fits into the mix through word of mouth.


4) In the powerpoint presentation there is a link to Overture which was a 'key word' search tool. You will find that it is no longer there - one of the ongoing issues with web resources. Yahoo bought Overture and shut it down. Do your own search and see if you can find an alternative to Overture. Also see the discussion page and share your thoughts there.

Yahoo may have shut down the Overture which is a ‘key word’ search tool. But Google has made an equivalent which is Google Ad words. When reading about what this function of Google actually does it seems that Google Ad words allows people to put in words or phrases to find what they are after. Google gives a description for businesses who wish to advertise their business on Google. The description basically states that Google will display the businesses ads no matter the budget restraints. Basically the customers can search for products or services using this device and that the company only pays when people link onto the advert (Google Ad words, 2009). This demonstrates the PPC marketing tool and that Google has found their own way to generate revenue. Ideally when customers write key phrases or words into Google the advert will appear on the right hand bar selling their adverts.


5) Methods used to improve search engine ranking include Frequency of occurrence in body copyNumber of inbound linksInclusion in directories such as dmozTitle HTML TagMeta tagsHidden graphic textWhat is dmoz? Read about dmoxz in wikipedia. What seach engines use dmox? I have a personal online book business called OZRURAL. Is it listed in dmoz?

When looking at the wiki page dmoz which is also referred to as the Open Directory Project is basically an open content directory of the World Wide Web. This device was originally owned by Netscape which is a volunteer type of program which is maintained by the community and volunteer editors (wiki, 2009). This allows customers to go onto this directory to search for books or companies which would allow direct links to the keywords which have been used. For example by using OZRURAL into the search different links will appear.

When typing OZRURAL into the search, there are two listings which are on the Dmoz website. The two listings are:

OzRural - New and Pre-loved horse books bought, sold or exchanged. Specialise in rare and hard to find classics.-- http://www.ozrural.com Shopping: Publications: Books: Sports and Recreation: Equestrian (1)

Ozrural - Includes rural news, bookshop, alternative and farm diversification information and links.-- http://www.ozrural.com Regional: Oceania: Australia: Victoria: Localities: B: Ballarat: Business and Economy: Agriculture (1)
(Dmoz, 2009).



References:
https://adwords.google.com/select/KeywordToolExternal
http://econsultancy.com/blog
http://en.wikipedia.org/wiki/Open_Directory_Project
http://www.affiliatetips.com/crm-solutions-for-affiliate-marketing.html
http://en.wikipedia.org/wiki/Pay_per_click
http://en.wikipedia.org/wiki/Affiliate_marketing
http://search.dmoz.org/cgi-bin/search?search=OZRURAL

Learning Reflection: Week 10 eConsumers

This week we learnt about eConsumers. This topic covered a wide variety of information which basically discussed eConsumers in a broad sense. The lecture notes talked about eConsumers but also had two links to videos. The videos were 1800 Flowers and ZDNET interviews Yahoo CIO. These two videos discuss different topics. The 1800 Flowers talked about the use of ordering through mobile devices and the increase of Web 2.0. Whereas the ZDNET interview Yahoo CIO talked about the key elements of social networking.

Brand trust is influences by 8 key elements which are:
· Brand strength
· Privacy
· Security
· Navigation and presentation
· Advice
· Community
· Order fulfilment
· Absence of errors

These elements are the drivers of trust.

We also learnt about the three types of online search behaviours which are:

· The explorer
· The Hunter
· The tracker

The last area was the five stages of onsite information processing which are:

· Exposure
· Attention
· Comprehension and perception
· Yielding and acceptance
· Loyalty

All the areas which we covered about eConsumers relates to most consumers because the internet is becoming more and more popular to buy products. eBay and Amazon have demonstrated how buying on the internet has become simple and non complex.

Week 10: eConsumers

1) In Chaffey (2008) chapter 4 three types of shopper behaviour are identified. These are the tracker, the hunter, and the explorer. What are the characteristics of these customer behaviours and how in particular might you encourage an explorer to purchase online?

When looking at the three types of shopping behaviours which are the tracker, the hunter and the explorer. The characteristics for these shopping behaviours are:

· The tracker- the characteristics of the tracker are that they are consumers who track a product which they go onto the website to look for products “price, availability, delivery times, delivery charges or after sales support” (Chaffey, 2008). This ideally means that a tracker is a consumer who knows what product they want and go searching for it.

· The hunter- is a consumer who knows what type of product they are after (such as an iphone, LCD TV for example) but do not have a specific product in mind (Chaffey, 2008). An example would want to buy a new iphone but know knowing what brand to buy.

· The explorer- is consumers who do not know what specific product they are after. These consumers ideally have defined shopping objectives (Chaffey, 2008).These objectives could be trying to buy a present for a friend. This means the customer wants to buy a present but doesn’t know exactly what to buy.

With the explorer wanting to buy for a purpose but not knowing exactly what to buy the internet might be a good way to purchase. To encourage explorers to purchase online it might be a good idea because the website might have a catalogue such as k-mart of items online to buy. Even eBay is a good way to look for presents because the explorer could look through different items. Eventually online purchases would be a good way for explorers to search because they can search at home and do not have to go anywhere.

2) Given that the main fears about using the Internet are securtity and privacy, what can organisations do to reassure customers?

When conducting any transactions or contracts over the internet, security and privacy becomes a big issue. Organisations have to make some assurance to customers that their details and transactions are safe. A way that organisations can reassure customers that their security and privacy is safe is by having a disclaimer. Websites such as the Commonwealth bank have information about how your details and transactions are secure by having information about security and privacy of the website. Websites have to secure which would reassure the customer. Basically companies/organisations have to assure customers that their information is private. Security and privacy are major issues when using the internet for transactions and details. Mainly businesses which have online websites have to ensure that customer information and details are safe.

3) Onsite information processing can be divided into 5 stages. - 1) Exposure, 2) Attention, 3) Comprehension and perception, 4) yielding and acceptance and the last is 5)loyalty. What do you think is meant by each of these stages?

When discussing the 5 stages of the information processing I have interpreted these stages as:
Exposure: This is when a consumer goes onto a website or store which is ideally the first contact with the website or store (product). An example would be going onto the Commonwealth website which is the first contact with the website without doing anything. The exposure to the website ideally means that the customer sees the website to ideally process what the website is offering.

Attention: This is keeping the consumers attention when in the store or website. An example is when going onto a website such as a restaurant and the layout and colours are eye catching. This keeps the consumers attention because the website is not boring but showing personality and intrigues the consumer.

Comprehension and perception: This could mean the consumer understands the content or product. The customer might have an opinion of the product/website. This the stage where the consumer thinks about and makes an opinion about the website/product.

Yielding and acceptance: This is when the consumer accepts the product and wants to return to the website to purchase the product. The website ideally needs to allow the consumer to be able to process the information and evaluate if they like the website.

Loyalty: lastly loyalty is a big thing with information processing because this means the consumer can become brand loyal meaning they will continuously buy the product. All firms want consumers to be brand loyal with them. Brand loyalty is a major part of marketing because ideally companies want returning customers. Just like the 20/80 rule which means 20% of customers make up 80% of products.

4) How can (online) customer loyalty be improved?

Online customer loyalty can be more difficult than offline loyalty. Online customer loyalty can be improved by companies trying to make customers brand loyal by sending offer and information updates on products which the customer is likely into. The company has to try and make customers loyal by keeping the customer feeling important and wanted. This can be shown through value propositions such as the company’s best clients receiving better rewards to keep the customer feeling special and wanting to continue to be loyal to the brand. For example companies which deliver out the goods/products need to make sure that the delivery time specified reflects the actual time the consumer receives it. Online businesses have to ensure that consumer’s wants and needs have been met. Under promising and over delivering may be a key indicator for more online customer loyalty.

5) It is very cost effective to conduct online market research, but there is also potential for sampling errors. The article extract below shows that 78% of women would rather have a pet than a husband. Do you think this figure is accurate? Give reasons for your answer.

By looking at this extract in my opinion there is defiantly a sampling error. With most of the listeners being female of course the number was going to be significantly high. By looking at the age of the listeners it can be assumed that women between 23-49 would have different views on marriage. For example if 50,000 of the listeners were in their early 20’s there is a huge chance that they do not want to be getting married at that age and would rather a pet than a husband. Whereas women in their 30’s and 40’s would either want to get married or are already married. This all depends on the age of the women voting. The broad range of listeners could be hard to dictate since most majority of the listeners could be in their 20’s which could make up the 78%. This survey is tough to know because the age range of the people who completed the survey may not be a good indicator of the given question. The radio station has a percentage of 87% of listeners being female aged between 23-49.

"An online poll released by DogCatRadio.com, shows more women would rather have a pet than a husband.Of the 103,900 votes cast in a period of seven days, an overwhelming 78% voted for a furry rather than a hairy companion. The poll has a sampling error of plus or minus three percentage points.While it's been said that a dog is "Man's best friend", the radio station says that 87% of its listeners are women between the ages of 23-49."

6) As more and more services can be delivered via mobile devices, there is already talk of the post-PC consumer. What impact will this have on marketing?

When looking at services turning more to delivery via mobile devices this would impact marketing by marketers having to think of different ways to market products by mobile devices. This is not a new concept meaning services such as Optus already use mobile marketing. Optus sends out ads and text messages talking about new deals and offers. If other companies started to take this approach then more services and products could be sold because mobile devices are the now. With the introduction of iphones this indicates better technology showing better picture quality for ads to be shown. Marketing can be used through mobiles because most consumers have the internet already on their phones.

7) Watch the 1800 flowers video. If you want to just watch the 2 minutes versions. How does 1800 flowers optimise fresh delivery of flowers in all states of America?

After watching the 1800 flower video the main information I gathered from the video were that:

· 1800 flowers had a Mobile contact so customers could order flowers
· The use of One click technology
· The customer information is already stored
· Web 2.0 technologies
· Social networking
· Using blogs

Basically the video talked about how 1800 flowers optimise fresh delivery of flowers by allowing customers to order via their mobile. This is easy for customers because the device allows them to order flowers and the company already has their information. 1800 flowers use’s one click technology which means that customers can order by a click of a button. This makes the process a lot easier. 1800 Flowers also uses web 2.0 technologies to increase recognition of the brand. 1800 Flowers use social networking and blogs to talk about the business. 1800 Flowers uses different mediums to reach a wide audience of consumers.

8) Watch the Yahoo video (or just the 2 minute version). What are the key elements of a social network that are identified?
After watching the Yahoo video the main key elements of social networks which were identified were:

· Social search
· social interaction
· Sharing information.
· Social contact
· Quality of content

These elements were discussed because this is ideally what has made social networks popular. Web 2.0 has expanded and is used more now than ever before. Social networks such as Facebook, MySpace and Twitter are popular amongst internet users because of these above elements. The social search is used to find friends who may have an account on these networks. The social interaction such as on Facebook and MySpace can be through commenting another user’s profile/status or by using the chat. Sharing information is like having pictures and videos on the network and tagging friends in pictures so they have the photo as well. Social contact is a big thing with social network sites because it allows people to find old friends whom they may not have been able to get into contact with before. Lastly the quality of the content is a big element of the social network because the users want the site to look good and be easy to use.

Reflection on learning: Week 9: New Media and Brand

This week’s topic was ‘New Media and Brand’. This week we have learnt about customer media habits and how this affects marketing. With the increase of the internet ideally means that consumers are decreasing time spent watching television, radio, newspapers and magazines. With offline marketing not being as affective as once before this causes marketers to market online. This indicates that marketers have to convert many of these mediums to be online friendly to be able to get their message across.

Examples of customer media habits are:
· DVD
· TiVo
· Pay per view
· RSS
· Streaming video

This week also discussed customer controlled media. Customer controlled media ideally is by the customer/user. There are many examples of customer controlled media which are:

· Photo sharing
· Videos
· User content
· Chat rooms
· Social searches

Week 9 also discussed brand and the many areas of brand. Companies strive to have a recognisable brand. Brand equity ideally is when a company wants a competitive advantage. When looking at brand awareness there is two levels which contribute to brand awareness. The two levels are brand recognition and brand recall. Brand recognition is when consumers recognise the brand and are familiar with it. Whereas brand recall is when a customer is thinking of brands recall the brand first. Examples of this are when buying a car most customers think of Holden, Ford, Mazda and Hyundai. Brand image is how consumers think of the brand. Such as Volvo cars are seen as a safe car.

Having brands online can be difficult which means that there has to be interactive brand building. Examples of customer acquisition are:

· PR (Public Relations)
· Offline advertising
· Viral marketing (you tube)
· Online advertising

Reflection on learning- People, Proof and Partnership

This week we learnt about ‘People, Proof and Partnership’. There were many areas which were covered such as Automation. Automation can be described as a way to control a system such as advanced technology.(World net, n.d). This week listed the different processes which are automated such as:

· Email notification
· FAQ
· On site searches
· Virtual assistants

Also discussed how people have to keep things updated whilst listing examples such as:
· Regular updates
· Content ownership
· Publish date displayed

This week also discussed the importance of training people. If the staff were not trained then this can be an issue because the staff would not know what they are doing which leads to issues.
There was also three different types of evidence which was discussed such as:
· Physical evidence
· Offline evidence such as telephone numbers or logos
· Online evidence such as website designs and policies

Processes are also another area which had been introduced as a topic discussing how the processes are used to make transactions or communication with customers.
The process can also go into after the sale such as feedback, upselling and cross selling. This means that even after the sale there is still interaction with the customer.
Lastly there is partnership which is making a marketing partnership or alliances with other companies.

References:
World net.(n.d). World Web search. Retrieved October 11, 2009 from: http://wordnetweb.princeton.edu/perl/webwn?s=automation

Week 8 lecture

Week 8: People, Proof and Partnerships

Does the 90:10 service/sales rule still hold true?

There are many different ways to interpret the 90/10 rule depending on which context you are looking at it from. When looking at a business the 90/10 rule ideally is when businesses spend 90% on direct marketing and 10% of time on skill development (Buzzle, 2009). Whereas the 90:10 in sales performance is 90% of sales are produced by 10% of the sales team (About.com, 2009). Ideally this does make sense in which when a customer goes to the store not always does the customer get the sales person to help. Whereas when marketing and selling online this would hold semi true in which the customer would go to the online store and purchase products without a sales person. Or the customer could ask for some ‘virtual assistance’. This rule holds true because only 10% probably would come from the sales force aka assistance.

Perhaps you now just want the best deal?

When buying products online ideally you are trying to receive the best deal. When purchasing products online oppose to in store it is a perception that you would receive a better deal. So by marketing and selling online this cuts out the middle man when selling products and makes it more direct. With the 90:10 rule without having a sales person generating most of the sales the customer can look around and receive the best deal (that they perceive to be). Price is a big factor so this ideally motivates customer spending.
You may have virtual friends, so what proof do you want that virtual sales people are real? (?!!?)

What about a virtual lecturer?

Realistically as a consumer I would not know whether or not the virtual sales person was real or not. Things being on the internet lead people to have to assume the sales person is real. The internet can be deceiving in which people can assume people are real because technology is advancing so much that sometime soon we may not have to have real people doing these services on the internet. Although this is just an assumption.

Would you really want to replace me with..?

When thinking about replacing a lecturer with a virtual lecturer there are good points and bad. Ideally having subjects online, students wouldn’t really know whether the lecturer was there or not. Ideally by having online classes students don’t really see or meet with the lecturer. By having a lecturer being virtual this could be a downside if the lecturer was just computer generated and would be limited in certain ways. When discussing with a real lecturer over the internet they can relate and know what you are talking about. But with a generated lecture this could be rather difficult. This could lead to issues but on the other hand it may not.

Finally, how do you manage marketing relationships with virtual partners?

Ideally you would think that the relationship is mostly the same where the relationship is purely online based and all transactions and meetings would consist on an online basis. After looking at how you would manage the marketing relationship there would be an alliance with the other company in this case marketing company. Managing with virtual partners could be seen as the same as partners just online.


References:

· Buzzle.(2009). Small business:90/10 rule. Retrieved October 11, 2009 from:
http://www.buzzle.com/editorials/7-11-2006-101933.asp
· About.com(2009). How to beat the 80/20 rule in sales performance. Retrieved October 11, 2009 from: http://marketing.about.com/od/salestraining/a/salesperform.htm

Reflection on learning- All marketers are liars Youtube video

This weeks topic was basically talking about marketing through a different perspective. This weeks topic was based on a Youtube video of Seth Godin. Seth Godin discussed four major points which were:

• How billion dollar decisions have nothing to do with technology with the example of Yahoo not being as successul with auctions compared to eBay and how Google is highly successful.
• How products consumers buy are generally for a particular story. (Telling of a story)
• Funnel marketing
• Flipping the funnel which is ideally like word of mouth.
• The term remarkable which is basically people do not want to talk about something unless they have a remark about it.
• Lastly Seth discussed fashion/permission complex.

This week discussed many topics although I found watching a Youtube video not the best way to learn since it took too long and I lost interest.

Week 6- All marketers are liars youtube questions

Make sure you take notes as you watch the video and answer the following questions:

1) When talking about Yahoo auctions, what did Seth Godin mean by 'billion dollar decisions do not have anything to do with technology'?

When Seth Godin talked about “billion dollar decisions do not have anything to do with technology” he meant that just because a company puts a lot of money into an idea does not mean it will work. When Yahoo created Yahoo auctions this was not successful. The functions of Yahoo auctions were not successful compared to eBay which was simpler and appealed to consumers. When discussing the 'billion dollar decisions do not have anything to do with technology' this ideally is shown through Godin’s example of Google. Google used a simple format and had adverts on the side bar which was not in the way of the user who were looking up information. This ideally made Google successful because the adverts were there for users to see but not in the user’s way. Google become successful through word of mouth which is a good promotional tool because it is free for the company and gives good recognition. Google made revenue through adverts in the side bar which allowed users to seek the information if need be (Godin, 2006).


2) What has story telling got to do with cat food?

When Godin discusses the story telling and cat food this is just an example of how people buy products just for the story that goes with it. Godin uses cat food as an example of that the cat does not really care about the brand, this is just the story that goes with that product which the owner buys for the cat. Godin uses the example of bottled water and Chanel no5 stating that when consumers buy these products it is not because they need this, it is the story which is associated with the product. Ideally stating the worth of the product reflects back on the user. Godin states that consumers are “buying wellbeing” (Godin, 2006). Consumers buy products for the story telling (Godin, 2006).


3) Explain the concept of funnel marketing, and how would 'flipping the funnel' help the marketing of a product?

The concept of funnel marketing seems to be when marketers market to people which means “put them in the funnel” some people fall out but some come out the bottom. This means that the advert or what the business is selling some consumers have bought the product or the message has reached the consumer “half way down the funnel”. My interpretation of this is that marketers send out the adverts or the message which goes into this fictional funnel and the consumers more prone to listening to the message will be caught and buy the product or are being reached. Godin later talked about the flipping the funnel would help marketing a product because it would act like a speaker type thing. Ideally word of mouth is a very influential way of marketing because consumers listen to people who have experienced the product or service. By having the funnel flipped this would help in marketing products because word of mouth is a very strong marketing tool(Godin, 2006).


4) What does the term 'remarkable' mean in the context of purple cows?

When Godin talked about the term remarkable in the context of purple cows this ideally just means that remarkable is worth making a remark about. Godin uses the example of his children being bored and seeing cows but if the cows were purple the kids would want to go and touch the cows. This is because it is worth talking about. It is worth making a remark and to tell people. This is a good example of how something different causes people to talk about something. Just like when the new iphones came out consumers made remarks because it was worth talking about since it was new. Just like the example of the cows being regular the children would not say anything but would just go along and do their regular thing. If the cows were different or unusual then the children would say something and make sure they told someone (Godin, 2006).
As eMarketers we all want 'happy surfers'. Godin talks about the fashion/permission complex. He lists four parts to the fashion/complex.They are

1) Make it (the message) worth listening to
2) Tell it to the people who want to hear
3) Tell their friends
4) Get permission to tell about your next fashion.

Can you think of an example from your experience that demonstrates the fashion/permission complex?

Sadly enough the only example which comes to mind was when I was looking for a job I seen an advertisement for Seek.com which is a website which is advertising for jobs. So when I started uni I realised that I needed to work so I seen the advert on the television and looked up jobs in the area which I was interested in. I then used one of the links to the email for a job in the city. Which when looking for jobs I tend to tell people to look on the internet before anything to see what is out there. Ideally when I graduate from university I plan to have looked up jobs from these type of websites and receive a job in the marketing field. I am hoping this is an example which represents the fashion/permission complex.

All the following information was sourced from the youtube video made by Seth Godin. 'All Marketers Are Liars’ Youtube video.

Reflection of learning- Focus on Place (distribution) and Promotion

This week’s topic covered place, promotion and the marketing mix, We learnt that distribution is vital for a company and discusses various ways in which distribution can take place such as:
· Direct from the website
· Neutral marketplace
· Direct to the consumer
· Presence

We also learnt about the importance of promotion because without it products and services would be harder to sell.

There are ten different types of promotions which are:
· Advertising
· Selling
· Sales promotion
· PR
· Sponsorship
· Direct mail
· Exhibitions
· Merchandising
· Packaging
· Word of mouth

Overall this week we have learnt that promotion and place plays a large part in e-marketing.

Week 5 - Focus on Place (distribution) and Promotion

The role of place online has led to new ideas of distribution online. Read about these and include a summary on your blog page.

When discussing place online this leads to how do a company sell its products? With the internet becoming more popular for businesses to sell products and expand their brand recognition place/distribution has been given more opportunities. Businesses can now sell products and services online by using a different range of distribution methods such as:
· Selling direct from the website
· Neutral market place
· Direct to the customer
· Presence

These different distribution and place methods allow businesses and consumers have a little more freedom. The buying and selling on the internet has become more appealing due to how effective and efficient it is. Such websites as Amazon allows consumers to buy products online which range from books, electronics to tools (Amazon, 2009). This website allows consumers to buy a different range of items. Other websites such as eBay allow consumers to buy and sell products online using a neutral market place (eBay, 2009). The internet is becoming bigger causing more companies to have an online presence. This is shown through the big four banks with their online banking. Online as a place is becoming larger causing more ways for companies to distribute their products.

All too often people confuse promotion with advertising. Advertising is just one type of promotion. What are the others? List each of the 10 types of promotion on your blog page and give an (real) example that you have found for each.

There are ten different types of promotion which are advertising, selling, sales promotion, PR, sponsorship, directmail, exhibitions, merchandising, packaging and word of mouth.

Advertising is when a company publicises a product or service. Advertising consists of interactive ads that allow the consumer to see the product and allows the company to sell a type of story to the consumer. An example would be commonwealth bank advertising its banking online by using ads online.

Selling is when a company tries to sell a product by using “virtual sales staff” (Knox, 2009). Selling is ideally when the consumer can go onto the website and buy a product through links. An example would be going onto the JB website and buying a product online through the buy link.

Sales promotion is when there is a product which is being sold at a cheaper cost. This could include “online loyalty and rewards” (Knox, 2009). Ideally this means that when purchasing a product online which is apart of a promotion could be cheaper or come in a deal which includes like a buy one online and receives the second one half price or for free. An example of sales promotion is like buying make up online and receiving a free lip gloss.

PR is public relations which is when another company such as newspapers, magazines and blogs for example write about a product. Public relations are ideally free promotion. For example when the ipod came out there were a lot of press about the new product which allowed consumers to comment on their experience and share with other people. Newspaper articles discussed the rise in popularity and talked about its functions. Blogs also discuss their experiences which other blog members could comment on.

Sponsorship is when a company/ product are used to sponsor a cause or event. Ideally when promoting a product a good way is to promote an event which will allow the product to be recognised for a good cause. An example would be like IKEA promoting the football and using one of their cars as a promotional tool. This allows consumers to see the product when going onto the website and associating the brand with the event.

Direct mail is when a company sends out emails to their clients or to random email addresses. An example which has occurred to me is a 24 hour fitness gym sends out emails discussing new deals. This email was generated and sent to a bunch of different email addresses.

Exhibitions are when a company shows the consumers what the product of place looks like by being virtual. An example I have encountered is my old work which is called Atlantic in the city. Atlantic is a function centre which has an online virtual exhibition on their webpage. This allowed consumers to view what the function centre looked like and what the venue has to offer.

Merchandising is when a product is sold or promoted in shopping centres or e-tailing.

Packaging is when a company promotes a product through its packaging. This is demonstrated through showing the package of the product on the company’s website. An example would be a coke bottle which can be bought in a new glass bottle. This is ideally different since the glass bottle looks different to the plastic and can packaging.

Word of mouth is when consumer talk to each other about a product or advert. Word of mouth can be for an example you tube. You tube can be a good way to spread word of mouth. Consumers can use you tube talk about the product or make their own mock ads for products.

Select two of the winners and discuss them on your blog page in terms of the promotional mix. What communications tools were used in each award i.e. Advertising, selling, public relations etc.

After looking at the website and the winners I found that the version of the magazine booklet was very blurry and could hardly make out what was said in the article. Although I cannot clearly state which marketing tools were used I could indeed tell you what award they had won.

The two winners which I have chosen are:
· Cadbury’s the natural confectionery company which won the consumer products and services award. The words which I could make out were that the company used:
* You tube
* Radio
* TV ads

This ideally demonstrates that Cadbury have used advertising and PR to sell their products.
· The other winner was UPS Widget which won the award of Business to business which I have thought to have been more selling to another company as a promotional tool.

At first glance, what do you think of Facebook, Twitter, MSN, Hotmail, or eBay? They do not look great. Why do they work?

Facebook: When looking at facebook it seems to be just for socialising and not really marketing much. Although since this has become popular amongst people of all ages it has become clear to why marketers use facebook. Facebook is free and if a company wants to increase recognition this is easily done by having the become a fan function. Facebook is an easy way for marketers to inform consumers of new products and anything new.

Twitter: After looking at Twitter and its functions it seems to be just a direct few words to describe what you are doing and your current mood. From a marketing perspective this can be seen as a way to inform people of new sales and promotions. With many companies stating follow us on twitter this encourages consumers to follow many companies.

MSN: Msn from my point of view is a purely a socialing vehicle which links people together so they can talk online. Although it does make sense with the fact that there are adverts on the bottom of the screen advertising different companies and offers which could be successful and reach people? Personally the adverts are being ignored.

Hotmail: Hotmail is basically used for emails. When signing up consumers can opt to have different things sent out to them but personally I don’t click on the box to have various things sent out to me.

eBay: eBay is clearly a good marketing website since people use it for almost everything. A company could put out a new top or DVD and people would bid on it.

REFERENCES:

Amazon.(2009). Amazon.com. Retrieved September 1, 2009 from: http://www.amazon.com/

eBay.(2009). eBay. Retrieved September 1, 2009 from: http://www.ebay.com.au/

New media age.(2009). New media age effectiveness award 2009. Retrieved September 1, 2009 from: http://www.nmaawards.co.uk/

Knox week 5 slides.

Reflection on learning- Marketing in a wired world

This week covered the topic ‘Marketing in a wired world’. This week discussed the 4P’s which are:
· Product
· Price
· Place
· Promotion

And the 4 C’s which are:
· Cost
· Communication with company
· Customer needs and wants
· Customer convenience

Online brand option are:
· Migrate traditional brands online
· Extended traditional brand
· Partner with a traditional brand
· Create a new digital brand

There are different purchase methods of digital products. The methods are purchase, rental or subscription and pay per use.
This topic discussed four places which are:
PLACE 1: Place of purchase
PLACE 2: New channel structure which is disintermediation, reintermediation, countermediation.
PLACE 3: Channel conflict
PLACE 4: Virtual organisation.

Lastly promotional tools which can be used are:
· Advertising
· Sales promotion
· Personal selling
· Public relations
· Direct marketing

Week 4: Marketing in a wired world

1) A decrease in prices is inevitable in an online marketing environment. Do you agree or disagree?
When discussing the statement a decrease in prices is inevitable in an online marketing environment there are many different opinions to this statement. In the lecture slides there are two views which are pro and con for this issue.

View 1 is decreased prices inevitable and View 2 which is decrease in prices is unnecessary. In my opinion I have mixed feelings about this issue. Generally when purchasing a product online there is a conceived notion that the price of the product would be cheaper than buying the product in store. Ideally when purchasing products online seem to be cheaper because of the wait time for the product. Instead of buying the product in store at the exact time of purchase and having the product, the product needs to be ordered and the consumer needs to wait.

On the other hand a decrease in prices is unnecessary because consumers buy the products online because it’s more convenient. There is a perceived notion which is that the prices are the same and does not really matter. The notion is that buying products online are easier and less time consuming because you can just purchase which ever item you want without leaving your home.

Overall marketing online is cheaper than marketing offline because the company website and other mediums are less expensive than offline marketing. Offline marketing which is generally television, radio, magazines and newspapers are more expensive in the long run then online marketing.

Overall I agree in which that a decrease in prices are inevitable because most consumers have the idea that buying products online means cheaper prices.

2) Disintermediation will ultimately lead to channel conflict. Discuss.
When discussing disintermediation first of all have to define what this actually means. Disintermediation is “removing the middleman”. Ideally this means that companies make transactions directly to the customer instead of using such intermediaries as retailers. An example would be buying a laptop through the company such as Dell instead of buying the product through a shop called Harvey Norman.

The lecture slides discussed channel conflicts. In this situation channel conflict can depend on:
· Communication channel
· Distribution channel to intermediaries
· Direct sales channel to customer
· Or a combination of all.

When discussing disintermediation leading channel conflict ideally the idea of disintermediation is to cut out the intermediaries to decrease confliction. By cutting out the middle intermediaries such as broker or wholesaler this decreases the chance of “lost in translation”. So when there is an issue with a product or missing the delivery the business can track where the issue is because there is no middle area. Such as when making a purchase through an online supplier such as Dell, if the product is not delivered within the cited time then the consumer can call the company and the company will know when the product was sent to be delivered and would be able to fix up the situation. When there are intermediaries such as wholesaler or retailer there is more of a chance that when a product is lost, the time to find where and who made the mistake will take longer to fix the situation.

On the other hand disintermediation could lead to channel conflict in which the company has to promote and sell the product through different mediums. This is because selling direct from the company can be harder than selling through intermediaries. Intermediaries such as retailer can sell products in different locations and increase the product recognition. Channel conflict can become an issue if the company has a tough time selling the product direct. The communication channel can become an issue if the company only uses the company website. If the company only uses their company website then the company may not have a large recognition factor causing major difficulty.

Overall disintermediation has potential to cause channel conflict but ideally the use of disintermediation is to prevent that.

3) What are the five elements of promotion and what are some examples of combining online/offline promotion?
The five elements of promotion are:
· Advertising
· Sales promotion
· Personal selling
· Public relations
· Direct marketing

Advertising is when a company tries to sell a product. Advertising ideally is to “persuade and to inform” (Tutor2u, n.d). Examples of online advertising are websites, social websites. Examples of offline promotion are television, radio, magazines, billboards and newspapers.

Sales promotion is when types of packages are made to increase sales. Examples of online promotion are sales on the businesses website which state a promotional deal such as buy online and receive a 10% discount or multiple purchases. Offline promotion is like in store sales promotion which is like discounts or special deals.

Personal selling is ideally when a customer is approached or receives assistance by a sales representative in person or verbal conversation.

Public relations are when a business receives publicity for free. An example would be videos made on you tube such as someone using the product or talking about it. Another example would be a reporter writing an article about the service or product of a business. Another example is the television report on the business.

Direct marketing is when there is a relationship between the company and the individual (Tutor2u, n.d).

Ideally when combining online and offline promotion this is generally through the company’s website combining the products selling online and offline. An example would be selling a product such as an ipod in store during a sales promotion and linking the sales promotion to the online website to increase sales. The online and offline promotions have to be consistent. The reason for combining both online and offline is because this allows consumers to look for specials or prices which reflect the instore and online presence.

References:
Tutor2u.(n.d). Promotion. Retrieved August 23, 2009 from: http://tutor2u.net/business/marketing/promotion_factors.asp
Lecture slides by Ian Knox.

Reflection on learning on topic 3- Remix

This week has covered the topic of the effects of the remix. This week covered online and offline marketing of products/services showing their similarities and differences. The powerpoint covered the marketing mix of the 7 ‘P’s.
· Product
· Price
· Promotion
· People
· Process
· Physical evidence
· Partnership
This weeks questions covered dynamic pricing models and offline and online marketing of products such as Hepburn Spas and Subway. This topic demonstrated how marketing differs for different services and products also demonstrating how pricing can be flexible and customised depending on the product or service.

Week 3: Remix

(1) Consider a restaurant in Sturt Street Ballarat. On the discussion page write down all the offline marketing activities you can think of and then start a separate list and write down all the online activities you can think of.
When looking at restaurants in Sturt Street the only main restaurant which I can remember is La Porchetta. La Porchetta is a large chain which can be found in different parts of Australia. When looking at the offline marketing activities of La Porchetta there are a few different methods La Porchetta has used to spread recognition of the brand.

Offline marketing:
· Television advertisement
· Radio advertisement
· Newspaper adverts
· Coupons
· Signs
· Word of mouth

Online marketing:
· Website
· Restaurant websites
· Social websites such as facebook become a fan.

What if, any were the different in the lists?
The differences are basically how they advertise using different methods. By using television, radio and newspaper advertising this is similar to using the internet it is just a different type of method to get recognition. The website gives a lot of information about the restaurant and allows consumers to check out information which relates to their needs. Adverts such as the radio and television refer to viewing the website which brings a link to online and offline marketing.

(2) Consider two other products/services of your choice. Write down all the offline/online marketing possibilities you can think of.
When considering two different products or services I have chosen two services. The two services are Hepburn spas and Subway. These two services are different in which one is a fast food chain and the other is a relaxing spa resort. By having two different services this should demonstrate a few similarities and differences of online and offline marketing.

Hepburn Spas:

Online marketing:
· Hepburn Spas has a website which describes all the different treatments which consumers can have when going to the resort. This online marketing details how much each treatment costs and where the spa is located.
· Online advertisement would be a connection with the location such as when going to Daylesford what you can do.

Offline Marketing:
· Brochures
· Tv adverts
· Radio adverts
· Newspaper adverts
· Magazines
· Tv specials such as Getaway and travel type of shows.
· Word of mouth

Subway:
Online marketing:
· Subway has an official website which states their locations, menu, frachises and trading hours.
· Online competitions
· Restaurant information such as when googling locations and places to eat.

Offline marketing:
· Tv adverts
· Radio adverts
· Coupons
· Newspaper adverts
· Magazine adverts
· Billboards
· Location signs

(3) What makes a great online product from a marketers point of view? How would you measure success?
A great online product in a marketers view would be a product which can be sold. An example of a tough online product to sell would be space. Consumers can not touch it or even use it for different things. A great online product would be something which a consumer can see and decide whether they want the product or not. Even a service can be good to sell such as a holiday which can be demonstrated through pictures and moving description of the destination. A good product to sell online would be something which consumers want or can be influenced to want. In my opinion success would be measured through how many hits the website has had. For example marketers can measure how many people have been on the website which would be a good indication to whether the website is being viewed. Another way to measure success would be increase in sales after introducing the online presence.

(4) Preview the pricing of two products and consider some dynamic pricing models.
Going with the same theme of Hepburn Spa and Subway there are different pricing models which can be used to price products.
According to Sadhana there are five different pricing models. Which are:
· Inventory based model
· Data driven models
· Machine learning models
· Game theory model
· Simulation model.
Looking at Subway and their rolls costing on average of $6 for a 6inch sub this is an example of inventory based model because Subway dispels coupons for cheaper subs to bring in more sales. This demonstrates product sales and customer sales. Hepburn Spas on the other hand ideally is the same model but is different in the sense that their pricing is not a flexible pricing strategy but a customised. Hepburn Spas are customised pricing which means they have a particular price such as a treatment package can range from $140. This differs from Subway which is flexible and constantly changing to suit consumers such as through coupons (Sadhana, 2005).

(5) What are some of the issues these (pricing) models raise?
Some of the issues which these models raise are what if the product does not fit these certain categories? These five models are broad but do not cover all aspects of business decisions on pricing. Products being flexible and customised priced can also change because of consumer demand. Also the demand and supply can change which changes the pricing of products. If products/services do to make money they the business will also lose money.


References:

La Porchetta.(2005). La Porchetta Restaurant. Retrieved August 16, 2009 from: http://www.laporchetta.com.au/home/

Hepburn Spas.(2009). Hepburn Spas. Retrieved August 15, 2009 from: http://www.hepburnspa.com.au/hepburn_spa_australia.html

Subway.(2009). Subway Restaurants. Retrieved August 15, 2009 from: http://www.subway.com.au/content.asp

Sadhana.(2005). Dynamic pricing models for electronic business. Retrieved on August 15, 2009 from: http://www.ias.ac.in/sadhana/Pdf2005AprJun/Pe1337.pdf

Reflection of learning on topic 2- Strategic eMarketing:

Week two focused on Strategic e-marketing. This topic discussed types of online businesses, consumer needs, objectives of e-marketing. This week’s questions referred to poor e-marketing and how this can affect businesses. There are six choices of online marketing. These choices show the different levels in which businesses can choose to market their product or services.

Week 2: Strategic eMarketing

1. Give an example from your own experience of poor eMarketing.

One example of poor eMarketing which has affected me is when I was looking for a television series. When looking at the website with the product stated a different price then the instore price was selling at. The website stated that the store which I was to retrieve the series from did not have the series in stock. The DVD was selling $10 cheaper on the website then instore. This was rather frustrating because when buying something I rather know the price before hand and having a website is much easier to know prices and what’s in stock. To have the website being misleading makes things very annoying.


2. List 5 examples of poor eMarketing.
Five examples of poor eMarketing are:

· Poor navigation- When a website is not easy and simple to navigate then this is an example of poor eMarketing.

· Impersonal emails- When signing up for a website, the website can send out group emails which are impersonal. Consumers generally do not appreciate receiving spam type of emails which may not concern them. If a consumer is to receive emails an example of good eMarketing is if the consumer received emails concerning items which are of interest. An example would be if I was interested in a TV series such as Supernatual a website could send me out a notification about the new season is coming out.


· Broken links- Broken links are an example of poor eMarketing. If a consumer is on a website and tries to navigate onto another page and the link is broken then this is a disadvantage to the company. If the link is broken then the consumer has to look at another website because they cannot go onto another page or the link just doesn’t work.

· Security- Security is a big issue for eMarketing. If a consumer views a website to be untrustworthy then a consumer will not make a transaction with the website meaning the business would not get business. A website has to be trustworthy because when putting personal information on a website the website has to have security. Security is a major factor because no consumer wants their personal information all over the internet for other people to see.

· Updated information- A website when dealing with eMarketing has to have their information up to date so their products and prices are not misleading. If a website has information on the website which are out of date consumers can assume that products and pricing are the same which can be misleading. Websites have to be updated to show current stock and prices.


3. Provide one example (from Ballarat or your experience) of each of the six levels of eMarketing. List these on your blog page with a brief description of each. You need to work this one out it is important that you understand the different types. Of course there is also Mobile marketing which we will examine later.The following information was based on the week 2 powerpoint presentation.

The six different levels of e-marketing are:

• Level 0: Level 0 is when there is no e-marketing

• Level 1: Level 1 is a basic web presence: This is ideally when a website has a list of businesses which someone can click on to view their website. An example would be the website Menulog which lists restaurants in Melton and allows the consumer to click onto a page to view the information.

http://www.menulog.com.au/melton_vic

Level 2: Level 2 is a Simple static information site. This is a website which contains information about a destination. For example the hanging rock website which has information about the destination and what consumers can do when they go to Hanging rock.

http://www.hangingrock.info/

Level 3: Level 3 is a Simple interactive site. These are websites which consumers can look up information on the website and make enquires. These websites allow consumers/users to locate information which they search for. An example would be the Ballarat University. The Ballarat website allows people to go onto the website search for information which they want. For example if a uni student wanted to search for semester information they can type it into the search and pick the most relevant website.

www.ballarat.edu.au

Level 4: Level 4 is an Interactive site supporting transactions with users. Level 4 represents websites that deal with transactions. Such websites as Jb hifi deal with showing a list of products consumers can buy online.

http://www.jbhifi.com.au/


Level 5: Level 5 is Fully interactive site supporting the whole buying process. An example of such a website would be eBay. eBay deals with consumers who find something which they are interested in buying and purchase the item online.
http://www.ebay.com.au/

Reference:
Week 2 powerpoint

Reflection of learning on topic 1-eMarketing:

Week one focused on the differences between e-marketing and e-business. This week focused on what is e-marketing. This topic discussed the legal, technological and market related factors affecting e-marketing. The three main markets concerning e business are consumer, business and government markets.

Week 1: E-marketing questions

1. Define e-business and e-marketing.

E-business can be defined as a company or person using the internet for their business. Alexandrou defines e-business as “conducting business using the internet” (Alexandrou, 2009). Whereas e-marketing can be defined as using the internet “moving elements of marketing strategies and activities to a computerized environment” (Aede, n.d). This means that marketers use traditional marketing strategies but use the traditional marketing in context of using the internet. E-marketing consists of marketers using the internet and digital tools to market products and services. When marketing a product, marketers have to use different strategies to ‘create, distribute, promote and price goods over the internet’ (Aede, n.d).

2. What are performance metrics and why are they important?

Chaffey defines performance metrics as a way to measure and evaluate to improve the efficiency and effectiveness of business processes (Chaffey, 2009). Performance metrics are important because if a business does not evaluate how to improve the efficiency and effectiveness of the business then the business may not operate to their full potential. By having a performance metrics this allows the business to know where the company is lacking and where improvements are needed.


3. What are some of the key legal issues that affect e-marketing?
Legal issues which affect e-marketing are privacy, the government and technology. These legal issues affect e-marketing in different ways. Legal issues affect e-marketing because legislation which has been put in place can affect a business if the legislation is not followed. Privacy affects e-marketing because of customers have to give their personal information over the internet. The main issue is that legislation is difficult but is required because customers need privacy and security when giving personal information over the internet. No customer wants to give their personal information if everyone can see their details without their consent. Another issue affecting e-marketing is trying to distinguish “freedom of expression against consumer needs” (Knox, 2009). This is an issue for the government. When dealing with e-marketing the government has to find a balance. Another legal issue is that with new technology this causes concern because businesses can be fraudulent, causing more “opportunities for fraud” (Knox, 2009). By marketing products over the internet this causes consumers to have to be able to trust the website because certain businesses can be fraudulent and cheat people out of what they purchased. Legislation influences e-marketing strategies because businesses have to follow what the legislation says or the business can get into trouble.


4. How does technology both raise and lower costs for companies?

When dealing with technology there are many ways which can lower costs of a company but also can raise the cost. Technology can lower costs because businesses save money on such things as staff and paperwork. This decreases costs because with less staff this means the company has fewer wage to pay. Technology lowers costs with paper work because companies can “electronic order processing, billing and e-mailing” (Knox, 2009). Although with new technology this also means a rise in costs for the company because technology costs money. Such elements which contribute to a higher price concerning technology are that web page development is expensive, e-commerce “requires expensive hardware and software” (Knox, 2009). Technology is being improved all the time causing new technology to come out causing current investments of technology to become out of date. When using new technology the company has to learn how to use the technology. This means that all staff has to learn how to use it (Knox, 2009).


5. As a technology, how does the Internet compare with the telephone?
In my opinion when comparing the telephone and the internet as a technology there are many advantages and disadvantages with using these technologies. We are living in a society which is using the internet more and more for everyday things. In the context of marketing it only makes sense that marketers would use the internet to sell and expose the general public of items. When marketers use the telephone to sell products a lot of consumers do not like this method of marketing causing using the telephone to not be hugely successful. As more and more consumers use the internet, this technology can be seen as more successful because consumers are not interrupted doing something else but are already on the internet and can close the pop up box if they do not wish to look at the advert. The use of the telephone is decreasing although mobile phones improve because of technology because more and more mobiles have the internet which they can access whenever and wherever.


6. What are some of the marketing implications of Internet technologies?

Some of the marketing implications of internet technologies are that they internet has changed traditional marketing by causing such changes as:
· Causing a “power shift from sellers to buyers” (Knox, 2009). This means that instead of the sellers having all control the buyers have more power since the internet allows consumers to search for what they want and if they want to see an advert. Consumers can set their internet to stop pop ups appearing causing a lot of adverts on the internet to be blocked.
· Distance is not an issue with the internet. By marketing over the internet this allows more people to be reached instead of a company marketing to a certain area such as Melbourne. The internet allows a wider audience and not just aimed at a small portion of the country.
· Time compression has changed because of the use of the internet.
· Other changes are Knowledge management, Interdisciplinary focus and Intellectual capital rules. (Knox, 2009)


7. What are the three main markets of e-business, and how do they differ?

The three main markets of e-business are the business market, government market and the consumer market. When looking at these three markets the difference is their purpose.
· The business market consists of business to business which is when a business buys products from another business such as buying from a wholesaler. Business to consumer is when a business sells something to the consumer. Business to government is the business pays tax and renews their license (Digital Smith, 2005).
· The government market is when the government makes consumers and businesses pay tax and legislation (Digital Smith, 2005).
· The consumer market consists of consumer to consumer which is when a consumer sells something to another consumer such as through eBay. Consumer to business is when the consumer knows what they want and chooses the business which has the best price. Consumer to government is when the consumer pays tax to the government (Digital Smith, 2005).
The key differences between the three markets are their purpose which is the business market is there to sell, consumer market buys and the government insures everything is regulated and receives taxes from businesses and consumers.


8.In the context of e-marketing, what does “revenge of the consumer” mean?

In the context of e-marketing revenge of the consumer basically means that the consumer has the power. When an advert pops on the screen when on the internet, the consumer does not have to watch the advert because they can just close the window. Consumers now can block adverts on their computer which means that adverts do not appear. Just like on TV when an ad is on the consumer can change the channel, on the internet the consumer can just block pop up ads. The internet has given consumers more power because if they are looking for an item the internet allows the consumer to look online to find what they want.


References:
Aede.(n.d). Glossary. Retrieved July 30, 2009 from: http://aede.osu.edu/programs/e-agbiz/pageglossary/main.html


Alexandrou, M.(2009). ebusiness definition. Retrieved on July 30, 2009 from: http://www.mariosalexandrou.com/definition/ebusiness.asp


Chaffey, D.(2009). E-marketing. Retrieved July 30, 2009 from: http://www.davechaffey.com/E-marketing-Glossary/Performance-metrics.htm


Digital Smith.(2005). E-commerce definition. Retrieved July 30, 2009 from: http://www.digitsmith.com/ecommerce-definition.html


Knox, I.(2009). E-marketing. Powerpoint presentation

First e-marketing post!

Well welcome to my e-marketing blog.