Week 2: Strategic eMarketing

1. Give an example from your own experience of poor eMarketing.

One example of poor eMarketing which has affected me is when I was looking for a television series. When looking at the website with the product stated a different price then the instore price was selling at. The website stated that the store which I was to retrieve the series from did not have the series in stock. The DVD was selling $10 cheaper on the website then instore. This was rather frustrating because when buying something I rather know the price before hand and having a website is much easier to know prices and what’s in stock. To have the website being misleading makes things very annoying.


2. List 5 examples of poor eMarketing.
Five examples of poor eMarketing are:

· Poor navigation- When a website is not easy and simple to navigate then this is an example of poor eMarketing.

· Impersonal emails- When signing up for a website, the website can send out group emails which are impersonal. Consumers generally do not appreciate receiving spam type of emails which may not concern them. If a consumer is to receive emails an example of good eMarketing is if the consumer received emails concerning items which are of interest. An example would be if I was interested in a TV series such as Supernatual a website could send me out a notification about the new season is coming out.


· Broken links- Broken links are an example of poor eMarketing. If a consumer is on a website and tries to navigate onto another page and the link is broken then this is a disadvantage to the company. If the link is broken then the consumer has to look at another website because they cannot go onto another page or the link just doesn’t work.

· Security- Security is a big issue for eMarketing. If a consumer views a website to be untrustworthy then a consumer will not make a transaction with the website meaning the business would not get business. A website has to be trustworthy because when putting personal information on a website the website has to have security. Security is a major factor because no consumer wants their personal information all over the internet for other people to see.

· Updated information- A website when dealing with eMarketing has to have their information up to date so their products and prices are not misleading. If a website has information on the website which are out of date consumers can assume that products and pricing are the same which can be misleading. Websites have to be updated to show current stock and prices.


3. Provide one example (from Ballarat or your experience) of each of the six levels of eMarketing. List these on your blog page with a brief description of each. You need to work this one out it is important that you understand the different types. Of course there is also Mobile marketing which we will examine later.The following information was based on the week 2 powerpoint presentation.

The six different levels of e-marketing are:

• Level 0: Level 0 is when there is no e-marketing

• Level 1: Level 1 is a basic web presence: This is ideally when a website has a list of businesses which someone can click on to view their website. An example would be the website Menulog which lists restaurants in Melton and allows the consumer to click onto a page to view the information.

http://www.menulog.com.au/melton_vic

Level 2: Level 2 is a Simple static information site. This is a website which contains information about a destination. For example the hanging rock website which has information about the destination and what consumers can do when they go to Hanging rock.

http://www.hangingrock.info/

Level 3: Level 3 is a Simple interactive site. These are websites which consumers can look up information on the website and make enquires. These websites allow consumers/users to locate information which they search for. An example would be the Ballarat University. The Ballarat website allows people to go onto the website search for information which they want. For example if a uni student wanted to search for semester information they can type it into the search and pick the most relevant website.

www.ballarat.edu.au

Level 4: Level 4 is an Interactive site supporting transactions with users. Level 4 represents websites that deal with transactions. Such websites as Jb hifi deal with showing a list of products consumers can buy online.

http://www.jbhifi.com.au/


Level 5: Level 5 is Fully interactive site supporting the whole buying process. An example of such a website would be eBay. eBay deals with consumers who find something which they are interested in buying and purchase the item online.
http://www.ebay.com.au/

Reference:
Week 2 powerpoint