This week has covered the topic of the effects of the remix. This week covered online and offline marketing of products/services showing their similarities and differences. The powerpoint covered the marketing mix of the 7 ‘P’s.
· Product
· Price
· Promotion
· People
· Process
· Physical evidence
· Partnership
This weeks questions covered dynamic pricing models and offline and online marketing of products such as Hepburn Spas and Subway. This topic demonstrated how marketing differs for different services and products also demonstrating how pricing can be flexible and customised depending on the product or service.
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