Monday, October 12, 2009

Reflection on learning- People, Proof and Partnership

This week we learnt about ‘People, Proof and Partnership’. There were many areas which were covered such as Automation. Automation can be described as a way to control a system such as advanced technology.(World net, n.d). This week listed the different processes which are automated such as:

· Email notification
· FAQ
· On site searches
· Virtual assistants

Also discussed how people have to keep things updated whilst listing examples such as:
· Regular updates
· Content ownership
· Publish date displayed

This week also discussed the importance of training people. If the staff were not trained then this can be an issue because the staff would not know what they are doing which leads to issues.
There was also three different types of evidence which was discussed such as:
· Physical evidence
· Offline evidence such as telephone numbers or logos
· Online evidence such as website designs and policies

Processes are also another area which had been introduced as a topic discussing how the processes are used to make transactions or communication with customers.
The process can also go into after the sale such as feedback, upselling and cross selling. This means that even after the sale there is still interaction with the customer.
Lastly there is partnership which is making a marketing partnership or alliances with other companies.

References:
World net.(n.d). World Web search. Retrieved October 11, 2009 from: http://wordnetweb.princeton.edu/perl/webwn?s=automation

Week 8 lecture

No comments:

Post a Comment