Learning Reflection: Week 10 eConsumers

This week we learnt about eConsumers. This topic covered a wide variety of information which basically discussed eConsumers in a broad sense. The lecture notes talked about eConsumers but also had two links to videos. The videos were 1800 Flowers and ZDNET interviews Yahoo CIO. These two videos discuss different topics. The 1800 Flowers talked about the use of ordering through mobile devices and the increase of Web 2.0. Whereas the ZDNET interview Yahoo CIO talked about the key elements of social networking.

Brand trust is influences by 8 key elements which are:
· Brand strength
· Privacy
· Security
· Navigation and presentation
· Advice
· Community
· Order fulfilment
· Absence of errors

These elements are the drivers of trust.

We also learnt about the three types of online search behaviours which are:

· The explorer
· The Hunter
· The tracker

The last area was the five stages of onsite information processing which are:

· Exposure
· Attention
· Comprehension and perception
· Yielding and acceptance
· Loyalty

All the areas which we covered about eConsumers relates to most consumers because the internet is becoming more and more popular to buy products. eBay and Amazon have demonstrated how buying on the internet has become simple and non complex.