Reflection on learning- All marketers are liars Youtube video

This weeks topic was basically talking about marketing through a different perspective. This weeks topic was based on a Youtube video of Seth Godin. Seth Godin discussed four major points which were:

• How billion dollar decisions have nothing to do with technology with the example of Yahoo not being as successul with auctions compared to eBay and how Google is highly successful.
• How products consumers buy are generally for a particular story. (Telling of a story)
• Funnel marketing
• Flipping the funnel which is ideally like word of mouth.
• The term remarkable which is basically people do not want to talk about something unless they have a remark about it.
• Lastly Seth discussed fashion/permission complex.

This week discussed many topics although I found watching a Youtube video not the best way to learn since it took too long and I lost interest.