This week’s topic covered place, promotion and the marketing mix, We learnt that distribution is vital for a company and discusses various ways in which distribution can take place such as:
· Direct from the website
· Neutral marketplace
· Direct to the consumer
· Presence
We also learnt about the importance of promotion because without it products and services would be harder to sell.
There are ten different types of promotions which are:
· Advertising
· Selling
· Sales promotion
· PR
· Sponsorship
· Direct mail
· Exhibitions
· Merchandising
· Packaging
· Word of mouth
Overall this week we have learnt that promotion and place plays a large part in e-marketing.
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