Reflection on learning on week 12: Traffic

This week we learnt about Traffic. When looking at the slides we learnt there are three characteristics to traffic building which are:
· Targets: quantity, quality and cost
· Techniques: search marketing, online PR ect.
· Timing: advertising fixed campaigns
We also learnt about how important search engines are to consumers being that about 90% of users use a search engine. There are three levels of search engine marketing techniques.
· Search engine optimisation
· Pay per click
· Trust feed

We also learnt about Affiliate marketing which is when advertisers pay a host for example google when directing customers onto their link by paying a commission to the host. This type of marketing is purely commission based. Whereas PPC is when marketers pay the host or an example could be google, only when customers click onto the advert.

We also covered how customer relationship marketing is relevant to affiliate marketing which basically is that businesses want a relationship with their customers to increase the chances of repeat purchase.

When looking at viral marketing, ideally this is just another way of word of mouth. Basically viral marketing can be the use of you tube which is viewed by a lot of internet users and is a good way to promote brand.

Overall I rather enjoyed this unit. This is a different way of learning which allows us to do our own study and take our own approach of learning. I am looking forward to undertaking some more e type of subjects next semester. Thanks :)